Digital marketing : 
Digital marketing is the use of the internet, social media, search engines, emails, websites, and mobile apps to promote products, services, or brands.
Here are the main types we should know:
| Type | Description | Example |
|---|---|---|
| 1. SEO (Search Engine Optimization) | Improving a website to rank higher in Google | Writing blog posts that appear on page 1 of search |
| 2. Social Media Marketing | Promoting on platforms like Facebook, Instagram, LinkedIn | Running Instagram ads or posts to promote a product |
| 3. Content Marketing | Creating valuable content (blogs, videos, etc.) to attract people | Blogging about PCOS tips to grow an audience |
| 4. Email Marketing | Sending emails to build relationships or promote services | Sending weekly health tips to subscribers |
| 5. PPC (Pay Per Click) | Paid ads on Google or social media | Google Ads or Facebook Ads |
| 6. Affiliate Marketing | Promoting other people’s products and earning commission | Sharing Amazon product links on your blog |
| 7. Influencer Marketing | Partnering with social media influencers | Paying a health blogger to promote your fitness program |
| 8. Mobile Marketing | Targeting users via SMS, apps, or push notifications | Sending health tips via app notifications |
Why Digital Marketing is Important
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Most people are online (mobile, social media)
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More affordable than traditional marketing (TV, newspaper)
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You can target specific customers (age, location, interest)
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